Overview

ALOHA Collection is a fashion and lifestyle brand selling printed bags and accessories to honor and give back to Hawaiian land and conservation organizations. My role is to create visual concepts and develop overall layout and production design for ALOHA Collection brand and products. I work on the design team to create an engaging graphic representation of the products to boost sales and engagement across all platforms, from email, to print, to social media. Below are a sample of projects that range from day-to-day tasks to larger scale initiatives.