Franz Marc Exhibit

Brand Identity

Celebrating the extravagant life of Franz Marc is no simple task, but I was able to characterize this German expressionist painter in a bold, bright, and linear- based branding style for an upcoming exhibition at the Los Angeles County Museum of Art. Franz Marc painted very brashly, often segmenting and abstracting his painted subjects. For this branding, I utilized his painting style by cutting around the letterforms as they align with the backdrop of his paintings.